The unpaid staff of the social media business

Users and computers in an enterprise IT system are monitored for performance, (in)security and auditing purposes. And as we’ve seen and heard, users in social media platforms are similarly monitored.

A user, in sharing information—whether public or private—on the platform, has also shared information with an unseen ‘friend’. This friend, the platform’s self, mines and processes users’ information and generates ‘knowledge’ that may be used to monetise users’ use of the platform.

Users are provided facilities to do their jobs, and they get paid for doing so. But the users in the Facebook ecosystem, for instance, have no share of her profits. They should perhaps just be grateful that they have facilities to do their jobs or pass their time.

Imagine what might happen if the users go on strike for 6 months…? Or all resign at the same time?