The company looks like it’s dying—9mobile

Etisalat came into Nigeria with a splash, marketed themselves as though they were for the high class, and a special group with cool tastes. They were the last to arrive so they had the hill climbing task of building a customer base in an ‘old’ but still growing market; they needed to ensure national availability quickly so as not to detract potential customers. Their services worked well, and they attracted lots of users through their data service, but they made themselves the most expensive of the four. They wanted to be the Apple computers of telcos in Nigeria. Years later, they sold off, and a new company 9mobile took their place. Nothing changed, the core strategy of unique but pricey—relative to the competition—tariffs and appealing to coolness remained the same. They’ve been losing customers from before the sale, and still are. It looks like they simply don’t want to live anymore. Because of a false start and a false premise?

Here are some thoughts that have come up in discussions without regard to workability….

The mobile network business serves a commodity market requiring a delicate balance of price, performance and ‘coopetition’. Many people will cope with mediocre but managable performance if the price is low enough.

Forget coolness and high class, this is a commodity market where people don’t attach emotional highs to spending big with nothing for other people to praise. Your service is neither an iphone nor a mercedes.

Use the Chinese method, bring your prices down. However, don’t overdo it, and don’t reduce quality too much either. Matching the cheapest across the competitors may be sufficient. This may lower income, but hopefully stem the trend of losing customers. You may even get some old customers back. Providing free data will win you many fans, surely. Could there be a medium to long term benefit for doing this? How can you do this without upsetting the others?

Wouldn’t it better to give real tariff benefits that apply to all network, versus too much skewing to own customers. Most people use other networks already…. You want to both keep your existing customers and win new ones.

Look for a complementary side gig; it looks like the others are ahead, but there’s alot of space in the sky.

Sell off to the second biggest provider?

Close down the business and auction the property.

How you will be

Who you want to be
by what you think you ought to have
How you want to be
by who you think you ought to be

Who will you be
By what you want others to think or not
How will you be
By what you feel you see you think
By what you feel you think you see
From what you see you sense you see

The thinking diffence between the Left and the Right

The left lean on feelings; sometimes to the point that they appear to be brainless.
The right focus on ‘right thinking’; sometimes to the point that they appear to be heartless—depending on who’s looking.

Right thinking focuses more on commonsense, the commonsensical, and absolute truths, ideas that left thinking leaves for last when they consider them.

However, there’s no difference between the extreme left and the extreme right: they either connect to nothing at their extremes, or, if a circle is formed from the continuum line of left to right, the extreme left will connect to the extreme right.

When dealing with humans, that we have feeling and freewill and inherent dignity, makes extremes, if at all considered, only useful, if at all useful, in virtual reality for analysis, and for the sake of curiousity.

To end free will

[What creatures are these?]
We call them ‘hoomans’. There are different species, by skin colour and hair characteristics among other traits; they group themselves in regions, although there has been some mixing.
[Tell me more.]
Yes indeed. Our explorers chanced upon them 5000 years ago and we’ve been studying them since.
….

[By the way, have you interacted with them before?]
Sir, remember that our policy is to be noninvasive, at first. This is because we want first to have enough information to be able to predict their collective, and every individual, response to us, our society and our worldview.

[Where are we on that?]
There are issues. Their behaviour is not uniform across regions and species; likewise within regions and species. It appears there’s a programming such that anyone can adopt any behaviour, at any time, and for no determinable reason; they say it is ‘free will’, an absolute volition.

[Interesting.]
….
They are also of two kinds, one particularly special because other hoomans can come out of ‘har’—a kind of reproduction. Those special ones we call ‘wimen’, in general. On average, they reproduce randomly and frequently, probably because they don’t live long in general. It appears that they have to make new hoomans more often so that they don’t die out. A hundred and twenty years is a very old age to them. Most of them don’t get there, but that hasn’t always been the case and we can’t really tell what changed. We indeed need to be isolated from them and we need to know how interaction with us will affect their lives and living.

[What initiates their reproduction? How is it that some body can come out of somebody?]
The have what they call ‘sekshuaal intacus’ between the kinds; one kind, the one we call mana-hooman, places a protruding part of his body inside one of the senior wimen and deposits something inside her. The wimena-hooman has an orifice to receive the mana-hooman’s middle protrusion. Apparently it is something they enjoy doing whether or not it leads to new hoomans which we have called ‘babi-hooman’. Additionally, we noticed inter-species coupling. We find that interesting. There are also anomalous intercourses: pseudo-intercourse behaviours between the same kind that naturally leads to nothing by design. They will all die out eventually if they all assumed such anomalous behaviour exclusively.
….

[Tell me more about interspecies relations]
Perhaps the most interesting thing is that over the five millennia that we’ve been watching them, we have observed, sporadically and severally, seasons when they eliminate one another at various scales by various means. But note that this has occurred both between species and within species. We find this both intriguing and confusing.
….
….
Sir, let me just tell you that our scientists have decided that we cannot assuredly always predict their behaviour, particularly on a microscopic and individual scale; they can be both consistently inconsistent and inconsistently consistent.

[Because we need to know how each and every individual will relate with us and their kin if we choose to interact with them, we shall find a way to kill the freeness of their wills and the apparent randomness in their volition. Screw policy.]