Following a misdirected thought, the phrase, ‘use protection,’ started sounding like a call to arms.
And it is easy, with childlike imagination, to think that contraceptives are evil, with that kind of phrase. Kids are smart that way, and kids love kids.
So don’t use protection. Please.
A friendlier term, given the need for children, is ‘use prevention,’ even with the interesting attendant pun. Kids like nice and friendly. But prevention still speaks of ew.
‘Use control’ sounds much better, and smarter too. Because it speaks to the purpose of protection; which is what we really mean.
Roll out the propaganda machine and spread the news: use control.