Advertisements with embellished lies: an example.

John Doe is reading an ad in the papers. Wow, unlimited data access for this service, but, this item is starred on the advert. Hmm, let me read the small print. It says a 5GB fair use policy applies! First they say unlimited then they talk of limits and fair use. They might well have just stated the 5GB limit beside the applicable item. Deception; fraud I say, fraud.

Generalising… Why do the regulators (and the population) suffer that material information is obscured, placed in locations or put in a form that is nearly physically or mentally inaccessible or that discourages access. How can regulators, users, voters, or constituents ensure that the use of ‘small print’ and like to hide or obscure pertinent information is minimised, if it is a just thing to seek.